We are on the way to the so-called "Meaning Economy". In terms of product design, this raises the following questions: what feeling does the design of a product trigger in people? What meaning does it give to everyday life? Brands are called upon to delve deep into the consumer's emotional world, explore it and generate meaningful, emotionally charged experiences. For a brand that is firmly convinced that the emotional appeal of a cozy fire in your own home makes people happy, this means: What exactly does the fireplace have to look like to make people happy? Our products provide answers to these questions. Today and in the future. The design of the future creates emotions. We ignite the desired emotions of our customers.
We know that product design in particular plays a key role in people's well-being. For example, "form follows function" can become "form forwards emotions" or "function creates experiences". It is therefore becoming increasingly important to gear design towards the desired emotions. A global challenge for product designers and brands. In the coming years, product designers will be increasingly required to design emotions, experiences and contexts - a requirement that originated in the world of marketing and branding and is now beginning to play a decisive role in the design of the product itself.
We know that product design in particular plays a key role in people's well-being. For example, "form follows function" can become "form forwards emotions" or "function creates experiences". It is therefore becoming increasingly important to gear design towards the desired emotions. In the coming years, product designers will be increasingly called upon to design emotions, experiences and contexts - a demand that originated in the world of marketing and branding and is now beginning to play a decisive role in the design of the product itself.
Serenity and inner peace are increasingly important emotional states. Evoking these is primarily the task of product design, but also of product safety. The product design of the future should therefore evoke comfort and well-being. Combined with our conviction that a cozy fire at home makes people happier, this shapes the future for our products.
But emotions are multi-layered and their strength varies. Which are the strongest emotions and which will influence purchasing decisions in the future? One of the most important emotions is the feeling of inner peace. Consumers are increasingly looking for things that reduce their stress and allow them to calm down. This also leads to an ever-growing need to create so-called comfort zones - especially at home.
As Europe's market leader for safe chimney and flue gas systems, we offer reliable and durable products. A cozy fire and fresh air provide more living comfort, quality of life and bring safety and independence into our customers' homes. Every Schiedel system checks itself regularly and can be easily integrated into modern house designs. The combined use of Schiedel products increases functionality and safety so that our customers can simply relax and enjoy the comfort of their home.
At Schiedel, we are already learning from and growing with our customers, designing and developing solutions based on customer needs and with product features that exceed existing standards. We are constantly conducting innovation workshops and design studies to improve our skills, thinking and products. Our pursuit of design excellence is repeatedly confirmed by the Red Dot, Plus X and Italian Design Awards. However, our main focus is not only on purely aesthetic design, but also on offering real benefits to our customers through space-saving living room solutions and optimal ergonomic handling. We develop and launch online inspiration tools to find the most suitable solution for our customers' living spaces and ensure that our products fit in as well as possible.
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