Emotions through design. Products that touch.

Utility comes first. A design doctrine carved in stone that has been followed for decades. Traditional approaches to product usability tend to underestimate the importance of customer emotions and experiences. It is no longer enough to develop products that are high quality and useful, products and experiences need to evoke positive emotions. The focus is on how customers feel about what we have created.

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We are on the way to the so-called "Meaning Economy". In terms of product design, this raises the following questions: what feeling does the design of a product trigger in people? What meaning does it give to everyday life? Brands are called upon to delve deep into the consumer's emotional world, explore it and generate meaningful, emotionally positive experiences. For a brand that is firmly convinced that the emotional appeal of a cozy fire in your own home makes people happy, this means: What exactly does the fireplace have to look like to make people happy? Our products provide answers to these questions. Today and in the future. The design of the future creates emotions. We ignite the desired emotions of our customers.

Design promotes well-being

We know that product design in particular plays a key role in people's well-being. For example, "form follows function" can become "form forwards emotions" or "function creates experiences". It is therefore becoming increasingly important to gear design towards the desired emotions. A global challenge for product designers and brands. In the coming years, product designers will be increasingly required to design emotions, experiences and contexts - a requirement that originated in the world of marketing and branding and is now beginning to play a decisive role in the design of the product itself.

A safe feeling

As Europe's market leader for safe chimney and flue gas systems, we offer reliable and durable products. A cozy fire and fresh air provide more living comfort, quality of life and bring safety and independence into our customers' homes. Every Schiedel system checks itself regularly and can be easily integrated into modern house designs. The combined use of Schiedel products increases functionality and safety so that our customers can simply relax and enjoy the comfort of their home.

How Schiedel is shaping the future

Our products create positive emotions and contribute to the comfort and well-being of our customers.
We learn from and grow with our customers, and the same applies to our products.
Our customers can always rely on the high safety standards of our products. From chimneys and stoves to ventilation systems.

Listen, optimize and grow

At Schiedel, we are already learning from and growing with our customers, designing and developing solutions based on customer needs and with product features that exceed existing standards. We are constantly conducting innovation workshops and design studies to improve our skills, thinking and products. Our pursuit of design excellence is repeatedly confirmed by the Red Dot, Plus X and Italian Design Awards. However, our main focus is not only on purely aesthetic design, but also on offering real benefits to our customers through space-saving living room solutions and optimal ergonomic handling. We develop and launch online inspiration tools to find the most suitable solution for our customers' living spaces and ensure that our products fit in as well as possible.