When you look at the world, people and their ever-changing lifestyles, you realize that there is one thing that defines us globally: Time. We are all dependent on it, whether living alone or in a family, in the city or in the country, online or offline. So how will we live in the future? Where do we feel comfortable and what characterizes these places?
Speaking of brand perception, there are also clear requirements for digital brand communication in the coming years. The premises for product design just described - clear, simple, effective - result in new principles for the visual language and user experience of all digital channels. Smooth, simplified and with a clear focus on the Hero products. Furthermore, digital sales channels such as direct-to-customer will become increasingly important. Finally, it should be mentioned that the so-called influencer market will be saturated in the not too distant future, while live stream communication is on the rise. But no matter which channel we use to sell our products in the future, one thing is certain:
We think big. We think ahead. We think family.
Their main interest is no longer in owning a product, but rather in the service and experience surrounding the product. And both should be seamless and include creative solutions to create a positive, emotionally charged relationship with the product. And, of course, in the short and long term. This is probably one of the biggest shifts in consumer behavior. For decades, customer satisfaction with a high-quality product was de facto guaranteed. Nowadays, it is a frictionless service before and after the product purchase, both online and offline, that determines how consumers perceive a brand.
The concept of "staying at home" is undergoing a radical change and is becoming an increasingly desirable goal for various reasons - for families as well as for singles and couples without children. Thanks to online shopping, streaming platforms and work options such as home office, there are fewer and fewer reasons to leave the house these days. For brands like Schiedel, who have been developing technologically advanced and visually appealing products for over 70 years - products that further improve living comfort - this development is a huge opportunity to continue to satisfy families in Europe with innovative and energy-efficient chimney solutions, integrated ventilation systems and sustainable stove systems.
The concept of "staying at home" is undergoing radical change and is becoming an increasingly desirable goal for various reasons - for families as well as for singles and couples without children. Thanks to online shopping, streaming platforms and work options such as home office, there are fewer and fewer reasons to leave the house these days. For brands like Schiedel, who have been developing technologically advanced and visually appealing products for over 70 years - products that further improve living comfort - this development is a huge opportunity to continue providing families in Europe with innovative and energy-efficient chimney solutions,
In future, keywords such as versatility, multifunctionality and interior design will have a decisive influence on the quality of the aforementioned idea of a new comfort. Brands must be perfectly prepared for this from now on. With products such as the Schiedel KINGFIRE, we are already trying to make our contribution to a space-saving, cozy home for future homeowners of generations Y & Z. Like no generation before, they are willing to include the whole family, their attitudes, values and interests in their everyday lives. So what exactly is changing and what developments do we need to take into account?
integrated ventilation systems and sustainable stove systems. The focus is primarily on values such as "coziness" and "comfort". Families are looking for the greatest possible comfort at home - resulting in high demands in terms of aesthetics, functionality and, last but not least, convenience. Above all, great importance is attached to the seamless integration of products into smart home ecosystems and all-round on-demand services. In order to play a prominent role in this concept of new comfort in the future, we need to find out what exactly this concept is all about, what it involves and how our products can be embedded.
In material terms, this primarily means a fascination with clear, simple and effective design as well as a rejection of too much ownership or the feeling of being "cluttered" by too many possessions. In general, it can be predicted that tomorrow's buyers will value the product experience (feel, benefits, design, etc.) more than the mere possession of a product. This means that the emotional relationship with a consumer object is of more substantial importance than ownership. This makes the implementation of features, stories and networking as part of the smart home idea essential for future market success.
When we think about sustainable ideas, we think about two things in particular: people and the environment.
Brands must position themselves in such a way that they are able to react to new developments.
Benefits come first. It is no longer enough to develop high-quality products.
